How To Improve User Experience On Your Blog?

 How to improve user experience on your blog:

Yes, user experience plays a very crucial role in making your blog successful. And there are many factors other than the content of your article on which user experience depends.

Why is it important to improve your blog’s user experience?

A person lands on your blog for the first time through a search engine. Now, if they have a good experience on your blog, chances are they will:

Extend to other pages as well

Click and visit your website again when the link appears at another time in the SERP.

Be a regular visitor to your blog,

Follow you on social media,

Subscribe to your blog with their email ID.

Therefore, the success of your blog or website in general and related business depends on the user experience. And you can see why you should work on improving the user experience on your blog.

How to improve user experience on your blog?

Now let’s see how to improve user experience on your blog.

1. Improve your blog design

This should be taken care of at the very beginning when you decide to improve the user experience on your blog. The reason your blog’s design is so important is because it’s the first thing users notice about your blog. The look, design and layout of your site will determine the personality of your blog. If your blog has a magnetic personality, users will definitely fall in love with it the moment they land on it.

2. Make sure your blog has user-friendly navigation

If users find it difficult to navigate from one part of your blog to another, they will get annoyed. In all likelihood, they will never come to your blog. What does this mean? They cannot easily discover your blog. They have to try very hard. Your blog’s navigation should be as simple as possible.

3. Make your site mobile friendly

With an increasing number of mobile users, it’s important that your site automatically adjusts to the screen size of the device they’re on. Otherwise, your users will have to zoom in and out to read and navigate through your blog. Not a good experience.

4. Improve the readability of your content

This is another crucial factor that determines how good or bad the user experience is on your blog. The content on each page of your blog makes it easier for your visitors to read, process and understand the message or information you are trying to convey. Reading depends on many factors. You can improve your blog’s readability by using short sentences, short paragraphs, images, infographics, GIFs, videos, etc. to break up the monotony of textual content. etc. Blog to get a better idea.

5. Improve your customer service

Although the term customer is more common for business websites, the idea is the same for blogs. Make sure you respond to their questions and feedback, whether it’s in the comment section of your blog or on your social media post. It helps you build a better relationship with your users/visitors/audience, which improves the user experience.

6. Improve your blog’s loading speed

If your site takes 3 seconds or more to load, 40 percent of your visitors will leave the site. So, make sure your page loading time is less than that. There are many steps you can take for website speed optimization. You can read this article on how to speed up your site.

7. Build confidence

This can be easily done in various ways. Evidence to prove your claims, providing correct information including adding an SSL certificate to your website etc. Even small things like having fewer ads and keeping CTAs to a minimum will help you gain the trust of your visitors. These things give your users the impression that you really care and that your site isn’t just focused on making money.

8. Fix broken links

Broken links or dead links are links that do not work and visitors, when clicked on them, land on a page that shows a 404 error. This is more annoying because a) visitors don’t get what they expect, b) in fact, they don’t get anything, c) it shows that you are not serious about your blog and don’t care about fixing these errors. Make sure you fix 404 errors. If there are too many broken links, at the very least, have a custom 404 error page that will make your visitors smile.

So, these are some basic things to keep in mind to improve user experience on your blog. Remember, if the user experience on your blog is not good, your visitors will soon hit the back button, thus increasing the bounce rate. This will affect your rankings and visibility and eventually, your blog will fail.