Content Marketing examples to get 7 inspiring Results

 

Content marketing is one of the most powerful strategies for growing your business online right now. There are examples of people and companies who have built multi-million dollar brands on the back of a solid content strategy.

But it’s easy to get rudely stuck and feel like your efforts are getting you nowhere. For those who put together a solid growth engine around content marketing, they become an unstoppable force.

In this guide, we’re going to share some inspiring content marketing examples to help you focus your own strategy, see what’s working, and take your brand to the next level.

Specifically, we’re going to share:

What is Content Marketing? 

7 Great Content Marketing Examples You Should See:

1. NerdWallet

2. Kanva

3. Shopify

4. WalletHub

5. Pipedrive

6. Dollar Shave Club

7. Gear Hungry

Recommended content marketing examples

What is content marketing?

But we won’t dive deep into inspiring examples of content marketing success, what is content marketing?

According to a content marketing firm:

Content marketing is a strategic marketing approach focused on creating and delivering valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, drive profitable customer action.

Based on this, content marketing means different things are right for different businesses, and what works for one brand cannot be replicated for another.

The general theme is that good content produces good results, and understanding what other people are doing is an important part of producing good campaigns and getting good results. In fact, it’s safe to say that every content marketer should set aside time each week to follow what other people are doing. Need help finding content in a position? The SEMrush content research tool helps you build a solid content marketing strategy.

The rise of content marketing

The truth is, we as consumers are becoming immune to traditional advertising and want more from the brands we spend our hard-earned money on. We want to entertain, educate or inform with a brand’s content. In addition, the rise of social media has played its part in this continued growth.

Simply put, content marketing is bigger business than ever. As a marketer, you can’t ignore it. Creating and distributing great content will take your business to the next level faster, and taking the time to learn what has worked for others will help you find more success on your own.

7 Great Content Marketing Examples You Should See

When it comes to finding inspiration for your next content marketing campaign, it can be hard to know where to turn. Since there is so much content to produce and launch, you need to find the right content marketing examples that suit you and your business needs.

Content marketing strategies can cover a whole host of different types of content, the objectives of which are to:

Increases rankings and organic traffic

Edit links

Drive social engagement

Increase brand awareness

Collect email signups

Help push website visitors through the sales funnel

Educate the audience

But there are many brands that use content marketing to accelerate their growth and are employing a solid strategy. Below, we’re sharing 7 examples of brands using content marketing to achieve one or more of their business goals, and what makes these pieces stand out from the crowd.

NerdWallet helps you ‘make all the right money moves’ and one thing for sure is that they have made the right moves when it comes to content marketing.

This is an excellent example of a business that relies entirely on content to drive phenomenal growth, and we can see that their efforts have paid off. NerdWallet gets 13.6 million organic hits from the U.S. alone every month and 5 million backlinks.

But what’s so great about NerdWallet’s content strategy is how they’ve been able to layer different formats to dominate the SERPs for money topics.

For starters, these guys produce “excellent [x]” content that outranks everyone else in the SERPs. For example, NerdWallet ranks top for the term ‘best travel credit cards’, receiving over 90,000 searches each month. NerdWallet’s informative and informative reviews offer quick comparisons and loads of educational content to answer common questions.

When you look it’s easy to see why these pages rank at the top of the SERPs.

But NerdWallet’s content growth engine doesn’t stop there. The search term “retirement calculator” is searched 201,000 times each month. And what? feel? These guys are ranked No.1 on Google for that.

By combining different content formats (comparisons, reviews, tools and more), they are able to earn high rankings for some of the most competitive keywords out there.

But one thing runs through everything they do: a focus on quality and user experience.

2. Canva https://www.canva.com/websites/templates/

Canva is another great example of content marketing success and has really successfully managed content to dominate the SERPs across the funnel and get in front of their target audience as a trusted and authoritative platform.

They do so by helping those seeking relief. And it is very easy.

Canva’s success is a result of putting its customers’ problems at the heart of their strategy.

Canva recognized what their users were looking for and went ahead and created the best content on the web to meet this demand. If you want to have real success with content, good is no longer enough. Your content needs to be good, and that starts with understanding what the criteria are and figuring out how to best meet one.

Much of Canva’s success comes off the back of its ability to put itself in front of those who find their design tool useful. This approach has helped them drive 6.7 million organic hits every month and earn over 9.2 million backlinks.

For this brand, content marketing means having SERPs for templates.

By understanding their audience, Canva is able to use great content to target their potential customers at a time when they are looking for the exact solution they offer.

Great job!

3. Shopify https://www.shopify.in/

If you want to be inspired by another successful business that really knows how to create content that helps their audience, check out Shopify. Shopify is another example of a marketing team that delivers successfully, as they receive 3.4 million organic hits from the US alone each month.

And this impressive level of traffic comes from the brand’s ‘Learn’ hub:

Shopify’s goal is to be more than *just* an eCommerce platform for their customers, and that’s why they’ve invested heavily in producing content that educates, informs, or helps make their lives easier.

From guides that cover everything you’ll ever want to know about starting a business to free tools, podcasts, and business encyclopedias, it’s clear that there’s a solid strategy for leaving no stone unturned in the small business market.

Take the time to study the different formats this popular platform uses; We’re sure you’ll be inspired to put some of his ideas to work in your own way.

But for us, what stands out is that the investment Shopify made into free tools is actually worthwhile.

It may sound strange, but many tools are created with the sole purpose of building links. But when you design a solution with the customer and their needs first, the rest will follow.

4. WalletHub

No secret in SEO, backlinks are one of the most effective ways to catapult growth. The most valuable links are those earned from the world’s top-ranked press and niche publications as a result of creating amazing content that journalists actually want to cover and link to.

WalletHub is an excellent example of a business whose marketing team managed to create a scalable way to use content to earn great links week after week and month after month.

Looking for proof?

Go to Google News, search for “WalletHub” and filter the results to show the last month:

Literally hundreds of pieces of linked press coverage.

All earned with promotions like this:

In short, WalletHub has a place to create city and state rankings across the U.S., using data-driven research studies to uncover the best and worst cities for various and varied topics.

And it works. The example above has, so far, earned 860 backlinks from 297 domains:

Find a format that works and measure it; It works.

5. Pipedrive https://www.pipedrive.com/

It’s easy to get caught up in trying to create fancy content campaigns that stand out, but that shouldn’t really be about a solid strategy.

Pipedrive is a great example of using content strategically to drive growth, with their blog strategy sitting at the heart of their efforts. Landing on the front page of his blog tells exactly what his goal is:

Selling is hard. Scaling fast is a big challenge. We want to help you with both. Our sales education library is filled with how-to articles, step-by-step guides, and expert advice from sales leaders to help you sell and scale faster.

And, we as content marketers can learn a lot from this. This simple summary creates an overarching strategy that tells us a few things:

They understand the challenges their customers face (sales and scaling).

Things wants to help its customers achieve these things and overcome challenges

Across’s focus is on creating helpful content:

• How-to write articles

• Step by step guides

• Expert advice

This is his content strategy summed up in a few lines; And this is the public face.

But having a strategy in place is one thing and executing it in a way that leads to success is another. To demonstrate this success, we can look at the organic keywords in their blog positions:

But this alone does not shed light on the outstanding work the team is doing at PipeDrive. To do that, we need to look at the quality of the content they are producing. Check out their Cold Calling Scripts Guide:

6. Dollar Shave Club https://www.dollarshaveclub.com/

Not much needs to be said about Dollar Shave Club other than they are an excellent example of how to use video as part of a content marketing strategy to go viral and disrupt an entire industry.

You don’t need a huge budget to create great content, just focus on telling a great story and making sure it’s something your audience can connect with.

7. Gear Hungry https://www.gearhungry.com/

It’s easy to get the impression that good content should focus on education rather than commerce. Most marketers use content marketing as a way to increase funnel visibility.

However, you can balance academic and commercial content and win big as a result.

Gear Hungry’s buying guides are some of the best content marketing examples. They are so well executed that it is no wonder they dominate the SERPs. Take a look at his guide to the 9 best basketballs…

Some clever stuff going on here.

Reviews We can see that these reviews are relevant, which is an important requirement for anyone looking for product reviews. They want to know that they are using content that truly shows the best options that people are currently using.

If you don’t want to read long content, top 3 recommendations can be accessed from above the fold. It’s amazing attention to detail in how users engage with a page. That discovery came about as a result of monitoring user behavior and recognizing that a large percentage of readers are simply looking for a recommendation and a place to buy a superior product.

The Guid guide is written by product experts; What sets it apart from many other brands.

But then when we scroll down the page to see individual product recommendations, we again see a real focus on adding value.

There’s no hiding the fact that gear-hungry drives you to Amazon to get prices. Transparency is great to see because it’s something many other companies try to hide.

Instead of displaying all the details without considering how the content will be used, a true understanding of the specifications and key features that searchers actually want to see is depicted here.

This post drives approximately 2,000 hits per month from organic search in the US, with an estimated traffic cost of 1,900. But what stands out is that it comes from 881 different keywords. This is an example of a powerful page that consistently drives solid traffic numbers.

True, 2,000 visits is not the basement, but it is a single page. Scale this over tens or hundreds of posts and you can quickly see how content marketing is a valuable traffic driver for many businesses. This becomes clear when we look at the stats for the entire Gear Hungry domain:

Gear Hungry has grown into a content-led platform with more than 680,000 keywords and 1.2 million organic hits with a traffic spend of more than $900,000.

If this isn’t an amazing example of content marketing success, then what is? They’re not corporate giants, just a team of salespeople who understand opportunity identification and structure in ways that set them up for success.

Recommended content marketing examples

We’ve seen some amazing examples of content marketing success, but new content marketing examples are always emerging. When it comes to keeping in the loop on what other people are doing, you need to know where to turn for inspiration.

We’ve listed several recommended sources that we love, everyone who regularly shares different types of content. If nothing else, they’re great places for Kickstart inspiration:

• Examples of digital PR

• The pudding

Content marketing agency

• Popular promotions

• Subject Hubble

• Information is beautiful

• Visual Capitalist

Drum Subject Awards

• UK Content Awards

• European Content Awards

Content Marketing Awards

Content marketing is rooted in creativity, and that means finding your own content marketing examples to inspire you to create a successful campaign for your business.

A great way to find inspiration is to observe successful examples built by others and take the time to understand why these worked and how you can work these methods into your own strategy. Be good!